Salmi Zulaikha
binti Salim.

Kuala Lumpur

+6016 3337974

I’m a UI, UX & Product Designer passionate about creating better experiences through aesthetics and problem-solving.



UI/UX Designer


I am currently building a brand of my own at Harbour Creativ.

Sweet Spot Digital (M) Sdn. Bhd.

Assistant Product Manager, UI/UX Designer

January 2019 – Present

Responsible for designing and preparing the user flows, architect information, wireframe, & usability testing. Conduct UX research by interactively testing designs using low and high-fidelity prototypes.

Involves in internal design reviews, client presentations, and discussions about UX/UI design. Learned how to write product briefs and specifications. Prepared user guidelines for CMS and mobile, and collaborate with developers to build and ship high-quality experiences.


Assistant Manager, UI/UX Designer

July 2017 – Dec 2018

Played a hybrid role for both creative and UI/UX designers in an engagement app.

As a creative designer, prepared key visuals for the campaign. Design and conceptualize campaigns across all mediums and prepared assets including EDM, and social media posts and ads. Worked closely with the marketing team and sales manager.

As a UI/UX designer, prepared wireframe, UI, and prototypes, involved in usability testing in development, staging, and production environment. Exposed to different experiences on these app modules; Deals, Promos, Survey, Contest/Gamification, Location Check-in, Receipt upload, Selfie, and payment gateways like Ayden, Infinitium, and Visa Checkout.


Valiram Group

Assistant Manager, Web Designer

January 2016 – 2017

Get promoted to become Assistant Manager or played a role as a leader of the digital creative department.

Responsible to guided a team of designers to design and conceptualize brand expressions across all mediums, including EDM, social media posts, and ads - drive to the micro-site campaign to acquired new users sign up and to grow relationships with brands. Worked closely with the Marketing team, Social Media Manager & CRM Manager.

Prepared brand presentation deck for the brand owner regarding opening a new store, location & budget. Reporting to Director - VP Digital Department, also collaborate with the team of creative, marketing, design team, and business professionals.


Senior Web Designer

July 2013 – Dec 2015

Execute concepts and designs based on creative and brand marketing objectives, develop campaigns that engage the audience across multiple platforms that include social media ads, digital ads, a landing page/micro-site, and EDM. Created and maintain the brand style guidelines for websites in different content for different regions.

Worked closely with a team of creative, marketing, and developers to ensure the design are technically feasible and optimal, as well as providing a satisfying user experience.

A pleasure to work with brands such as Victoria’s Secret, Michael Kors, TUMI, Kate Spade, & Bath and Body Works.


IPmart (M) Sdn. Bhd.

Web Designer

Sept 2011 – June 2013

Responsible to define, plan, and implement website changes and functional improvements. Involved in usability testing in a staging environment. Worked closely with a team of creative, front & back end developers to ensure the design solutions are technically feasible and optimal, as well as providing a satisfying user experience.

Vasseti Data Tech Sdn. Bhd.

Graphic Designer

Aug 2010 – Sept 2011

Played a role as a graphic designer and it was the starting point involved in digital design. Worked closely with the marketing team. Designed new Branding for Vasseti Data Tech, designed involve for ATL, BTL and Digital required for any campaign or events and exhibition. Designed a website related to the company.


Favorites applications

Adobe XD, Adobe Photoshop, Adobe Illustrator, and Keynote


In Vision, WIX, Editor X and Wordpress



University Technology Mara (UiTM)

BA. Hons, Art & Design Graphics & Digital Media

2007 – 2009

University Technology Mara (UiTM)

Diploma Art and Design Graphic and Digital Media

2004 – 2007


Awards & Achievements

WOW Awards

Staff Achievement and Recognition Awards by Valiram Group


Scott® Packaging Contest

Scott® Packaging Contest Winner by Kimberly - Clark



Resume PDF